Traditionally, software acquisition or system design doesn’t start until all the business requirements analysis has been completed. And that’s a bit of a problem. In most cases, that’s a very long time and is very frustrating for management who really want to get on with “the real …

Before the instructions for a successful keyword search are dealt with, the distinction between good and bad keywords is made. An online retailer who sells gifts for men choose the keyword “gifts for men”, which is theoretically perfectly correct, but in practice less well received by the searcher. The question …

For Internet trading, your first area of concern is the headline or title you give your listing. Be specific about what you’re offering, and maybe add a descriptive word or two to boost interest. An example would be “never-worn wedding gown” or “Tiffany-style lamp, NWT” (new with tags). Add …

Today's leaders have invariably received plenty of training in solving problems with puzzle-like qualities. With persistence and ingenuity, using analysis and rigorous logic, they have become accustomed to arriving at a right solution. The analysis, of course, depends on facts and data. And the facts and data point to insights …

Growing a business requires a lot of time and effort. But those things are not the same. Many new entrepreneurs—and even established business owners—make this same crucial mistake. They think hours equal effort. But rather than just marking off all your tasks and to-dos on a calendar by …