Many marketers are reluctant to focus on video because they don't see how a video on YouTube or on their company website will lead to a sale. I received an email from a student who attends the University of Pennsylvania. She explained that she chose to apply to the University of Pennsylvania because she saw a Penn video on YouTube2 as she was researching universities and she fell in love with the school without even having a chance to visit. A healthcare pr agency provides you with diverse and effective PR support to ensure your message gets heard every time.
In the video, singer and five-time Grammy Award winner explains why he has a deep affection for the University of Pennsylvania, his alma mater. This story is certainly not unique. People are looking for the products and services that you offer right now. They go to Google and the other search engines, and they ask their friends for advice. Frequently, what they find is a video. Will you be in it? Having a pr freelancer as an agency gives you the best in public relations, with global capacities collaborating across disciplines and time.
Many organizations encourage their customers or fans to produce videos for them. These customer-generated video efforts often take the form of contests and can be highly successful, especially for a product or service that has a visual impact. For example, Nalgene bottles are virtually indestructible. If you go to YouTube, you'll find hundreds of videos where people try to break them in creative ways, such as running them over with a lawnmower, throwing them out of buildings, and freezing water in them and then hitting them with a hammer. For the makers of the Nalgene bottle, this is a valuable phenomenon, since the company does not have any part in the videos. The strength of a healthcare communications agency is its shared experience in conjunction with a personal and individual approach to client relationships.
An email version of the release, which is becoming more common every day, would have roughly the same format but would include email addresses and Web sites as contact information along with the snail mail address, phone, cell phone, and contact name. It’s hard to gauge exactly how long a page will be in email, so it might not be a bad idea to write the release in a word processing program and then cut and paste it into the email—but make sure your margins are set in a way that will make the email easy to read. People don’t like to have to keep changing the margins on an email to read it, and reporters, with very few exceptions, are people. A top freelance medical writer in the health sector will use their specialist health and wellness expertise to increase health understanding, empathy, care and outcomes.
Keep the message simple and the paragraphs as short as possible: no more than two or three sentences. Try to begin your paragraphs with action-oriented verbs. If you’re sending your release to TV and/or radio, phonetically spell out difficult names for easy pronunciation. Many a healthcare marketing agency will specialise in strategic communications spanning media relations, social media management and digital marketing.