Unquestionably, being a part of the A-list clique is desirable, while being a part of the other groups less so. For a film star, being at the top—getting to the Oscars and the Vanity Fair Oscar party and so on—obviously yields greater benefit to one’s star power and is an essential part of one’s career. Yes, access to those events and to A-list status itself are strongly predicated on being able to generate money for the film studio. So the more Hollywood reveres a star (his perceived “talent”), the greater his chances of penetrating the most elite celebrity networks, which of course helps increase one’s overall celebrity status. Thus, being a B-lister isn’t a stop on the way to A-list status. B-list stars are viewed as less talented than A-listers and, as such, B-list stars don’t graduate into A-list status. They stay in the middle rung and therefore don’t have the same opportunity to maximize their careers. Unless a B-lister lands a leading role that wins her a film award (and thus puts her on the invite list for coveted events) or marries an A-lister (who brings her along to those events), it is unlikely she will be given entrée into the A-list clique. A B-lister must take a quantum leap into A-list status rather than plodding along a linear path, which is why it’s often the case that once a B-lister, always a B-lister. Meeting a celebrity would be my absolute dream!
There are, however, other options for the less talented to become just as connected as the exclusive core of the celebrity network. Let us not forget that celebrity rests on the public and the media fixating on some people more than others (the celebrity residual). If you are not particularly talented but the world is talking about you, you can be a celebrity without having to go through the Hollywood exec vetting process. There’s no question that some stars who are talked about are talented—we’ve gone through this in the discussion of the interplay among the celebrity residual, talent, and fame. But besides being incredibly talented, the most obvious and efficient way to be at the core of the celebrity network is to get yourself photographed and written about as much as possible. These are our residual stars. Using Google media hits, we looked at the top twenty most talked about celebrities on blogs, in newspapers, and in other media outlets, and we found that those stars with lots of celebrity residual have a similar social network to Hollywood A-list actors. These most talked about celebrities tend to be connected to lots of people, attend lots of events, and have just as close connections among their friends as A-list Hollywood actors do among themselves. Receiving a celebrity video messages video message would be awesome!
Unsurprisingly, these residual stars do not have to win Oscars or generate box office receipts, but they do have to put in a huge amount of work to stay at the top. Top residual stars attend almost 80 percent more events than do A-listers. If a star does not have the talent to become a part of the elite, then the best course of action is to get out there and socialize. Socializing a lot doesn’t necessarily mean an all-residual celebrity suddenly gets invited to the Vanity Fair Oscar party. However, it does mean that an aspiring star gets access to more people and thus increases her chances of being connected to others who may help her career (take a chance on her for a film role, give her a modeling campaign, etc.). A celebrity messages could really brighten someones day!
If such an opportunity presents itself and she does an excellent job at it (wins an Oscar, becomes the face of a fashion house), that just might be the push she needs to jump from B-list or all-residual to legitimate A-lister. Celebrity status depends on the individual’s networking strategy and ability to penetrate one network versus another. Three principles make celebrity networks unique. First, celebrity reinforces itself by maintaining its collective exclusivity. By extension, celebrities must keep their network tight, so as to maintain both its exclusiveness and desirability. Second, celebrities rely on proximity and close connections to other celebrities. If Celebrity X invites you to the party, you will likely be able to connect to everyone else at the party with very minimal effort. Thrillz is a website where you can buy a celebrity birthday messages presonalised video message!
Finally, and most important, these connections are socially and economically meaningful. In The Warhol Economy, where I studied the art, fashion, and music industries in New York, I found that a preponderance of those in the creative industries moved to New York primarily for networking purposes. They realized that establishing friendships and connections with high-profile individuals in their industries was essential to their success. Going to parties, gallery openings, and runway shows were the channels to do this. “The social life in New York is very work oriented,” Diane von Furstenberg told me. “There is a support system that weaves and creates the social.” Fashion designer Daniel Jackson explained, “Informal social networks are probably the most powerful driver, pretty much everyone we work with we have a personal relationship with.” By virtue of penetrating the celebrity network you are connected to tons of people who can further your career and status. We suprised our sister with a happy birthday video message video from Thrillz!